Tag: Network

The way we work will be changed by the quarantine. And so will our offices. More and more people and companies believe this to be the case. However, the question that no one has a definitive answer to is “HOW WILL IT CHANGE?” One of the solutions can be provided by location tracking and the data produced as a result of it. Let’s take a look at what we can use location data for and in which other areas these analytics may be useful.

Do we really need such a large space? Or would a smaller space suffice? And wouldn’t it be better if we removed few desks and built another meeting room instead? Companies started asking these sorts of questions long before we all moved to home office. There are basically two ways to find an answer. One option is to make an intuitive decision and if it doesn’t work to change it again. However, this way you risk wasting precious resources and frustrating your employees.

The second option is to make a change based on data. Today it is possible to detect how many people are present in a company or how much time they spend there based on the number of devices connected to WiFi. However, this data quality can be taken to a whole another level. You can have a look at which departments have the most intense collaboration, which meeting rooms are the busiest, and even whether or not the capacity of the staff kitchen is sufficient. This will help you reduce the cost of renting space, use space more efficiently, and save the time spent on moving between (unnecessarily distant) departments.

FROM BASIC ANALYSIS TO ARTIFICIAL INTELLIGENCE

Of course, analytics can be used in many other areas as well. For example, imagine visitors to a museum, castle, or zoo. Location tracking allows you to see if visitors saw the entire exhibition, if they continued to other parts of the museum or castle, if they visited the gift shop, and where they spent the most time. The goal is not to track individuals, but rather to evaluate what exactly visitors want and then modify the services accordingly. Based on such data, a museum or castle may choose to change the location of an exhibition or better inform visitors about any new ones by placing promotional material in the busiest locations.

Analytics also have a great potential in shopping malls and recreational facilities such as ski resorts, water parks, and amusement parks. There are a large number of people moving around, and without proper analytics it is extremely difficult to tailor the service to their specific needs. Location tracking allows you to evaluate what services they would like to use and where. Combining this with some other data in the evaluation process (e.g., data from the operation’s application) will further broaden your service personalization options.

But, of course, the more data there is, the more complex is the evaluation. That is why in cases where several different data sources are combined, we increasingly use artificial intelligence (AI). AI can effectively evaluate the data, suggest the best way it can be used, and then implement it. For example, it can contact customers for you by SMS, email, or in-app messaging, or it can suggest the sending of information by conventional mail. It can tailor the notifications to the preferences of particular users and send them information so that it is as effective as possible, such as when the user is in the vicinity of a store. In addition, AI can learn on its own and improve the results.

ARE YOU INTERESTED IN LOCATION TRACKING?

Read more articles:

• Item location tracking saves lives and detects thieves
• Office layout and cultural experiences: what location tracking can improve

DO YOU HAVE ANY QUESTIONS?

Leave us your contact and our network specialists will contact you.

While location tracking during the pandemic has mainly been discussed in connection with quarantine, in business this service has many more potential applications. Let’s forget about navigation in our smartphones for a while and imagine, for example, an exhibition in a museum or an office layout. Even things such as these can be made more effective with the use of conventional WiFi or Bluetooth. So, let’s have a look at where else location tracking can be useful.

A NEW TAKE ON NAVIGATION

Imagine a tour of a museum or a castle courtyard, or a walk through the locations of your favourite movie. Now imagine that you can learn all the interesting details without an audio or live guide. You don’t need anything other than your phone. Your phone will be your virtual guide.

Take a gallery or a museum as an example. Whenever you come to a part of the exhibition where there is something interesting to be learnt, the information about it will appear on your phone. It can be any digital content: text, video, audio, or historical images. Just turn on the Bluetooth feature on your phone. It picks up a signal from a ‘beacon’ located near the installation. This is a small device that continuously sends a signal identifying the specific location you are standing in. When your phone receives the signal, it displays the corresponding content.

MOVEMENT CAN ALSO BE AN INTERESTING DATAPOINT

To be able to better customize your services for your customers, you need to know how, when, and how often they use them. Information such as the number of customers and the time of day they visit your business is commonly available. However, what is not so easy to find out without technology is how exactly they move around. This is a valuable insight that can make services significantly more effective and attractive.

Localization allows you to find out which branches clients visit, how long they wait there, and whether or not they are VIP clients. All it takes is for them to be connected to WiFi and to use your app.

Of course, all this is done in compliance with personal data protection regulations and the data is anonymized. The goal is not to track specific customers but rather to evaluate general trends. Based on this, businesses such as bank branches, ski resorts, shopping centres, and aqua parks can get the number of staff right and strengthen services that are of the greatest interest.

MORE EFFICIENT (AND LESS EXPENSIVE) OFFICES

Location tracking can also be very useful for office layout and employee collaboration optimization. This allows you to find out how much time employees are spending in the office and how they move around. It makes it possible to improve the building layout and redesign business processes so that they are no longer an obstacle to the collaboration of departments or work groups. Of course, the data in this case is also anonymous: the purpose is certainly not to check who spends how much time by the water cooler. The point is for the company to be able to make an informed decision on how much space it actually needs and to save on unnecessary costs and to learn which departments should be closer together due to their intensive collaboration.

ARE YOU INTERESTED IN LOCATION TRACKING?

Read more articles:

• Item location tracking saves lives and detects thieves
• Location data will make your customer service perfect

DO YOU HAVE ANY QUESTIONS?

Leave us your contact and our network specialists will contact you.