Cloud communication makes customers happier and employees more loyal

To acquire and retain customers is a challenging task in a competitive environment. Now, more than ever, a high-quality product or service is a must. But it’s not enough on its own. The key factor determining if a customer stays or goes to a competitor is customer experience. And that is based on communication.

In retail, as well as other sectors, it is likely that the first thing a customer comes into contact with is a contact platform they communicate with when choosing or returning goods, or when booking an appointment. “Today’s digitally savvy consumers demand a fast, interactive, and personalized response; however, given the multitude of various communication channels and platforms, it may be difficult to keep the customer’s journey clear and simple,” explains Marcel Vejmelka, Senior Business Consultant at Soitron. Thankfully, there are solutions on the market that eliminate this problem and bring this very important part of business to the next level.

It is essential to get rid of silos

There are many systems and platforms ready to meet all requirements. One platform designed specifically for this purpose is Webex Cloud Contact Center (Webex CC): “By deploying it, you can break down communication silos and create an omnichannel environment in which separate channels work together. This includes voice services, SMS, chatbot, web, WhatsApp, Facebook, and other communication channels,” says Vejmelka. This solution also goes beyond a simple connection with the customer. It is directed inwards and supports communication with the company’s business systems and in-house customer data.

It is this interconnection, trend analysis, feedback, and identification of various events in a customer’s life that enables an organization to move towards a personalized customer experience. “For instance, you can set up an automated process to trigger specific communication a month and a week before (or after) a contract expires. You can also customize contacts to specific types of customers, such as loyal customers, high spenders, and Apple or Android users. The possibilities are virtually endless,” says Vejmelka.

A platform as a service

Cisco has built the entire platform as a service; its parameters are set explicitly to fit the needs of a specific customer. The platform is rented by a partner/integrator. Before it can be deployed in an organization, it is necessary to conduct a business process analysis. “It is only then that the business processes are implemented and deployed in the platform. This ensures that the investment actually makes sense,” says Jaroslav Martan, Cisco’s Collaboration Specialist.

#CiscoExpertTip – odborníka Cisco pro oblast collaboration Jaroslava Martana: Webex CC nepotřebuje složité programování

The Webex CC platform is a low code/no code solution. The individual building blocks of the platform can be moved within the communication logic with no complex programming: “This is a major benefit because it allows sales people who are most familiar with the intricacies of customer relationships to be directly involved in the actual platform configuration,” Martan explains.

Since it works with customer data, Webex CC also carefully addresses the issue of security. Cisco cloud solutions adhere to the highest security standards. For example, the content of all phone calls is encrypted so that no unauthorized person can play it back. For European customers, Cisco guarantees that their data will not leave the EU as well as GDPR compliance.

kontaktne centra kresleny obrazok cisco expert tip

Getting rid of operator turnover

Webex CC offers more than just benefits for customer relationships. In today’s environment, where hybrid working has become very popular, the system offers functionality for remote operators, allowing them to work from anywhere and at any time. The platform eliminates the majority of on-premise hardware, servers, and other devices requiring regular upgrades or replacement.

With Webex CC, there is no need to build and maintain a physical contact centre. This solves the problem of employee turnover, which is usually huge in this service segment. Operators who work remotely are happier and more loyal, and they ultimately know much more about customer needs. For example, at the telecommunications giant T-Mobile, they were able to move 12,000 operators from contact centres to remote environments with the help of Webex.

No closing time and excellent ROI

Once deployed, Webex CC’s sophisticated configuration delivers very concrete and precisely quantifiable savings. In a paper entitled “The Total Economic Impact of Cisco Webex Contact Center”, Forrester Research analysts calculated that the payback on Webex CC would take thirteen months and that the ROI would be 262%. The cloud platform has no limitations on operation times and can run 24/7 with no problems. It is a more than suitable solution for the e-commerce, healthcare, and financial services segments.

5 basic questions that need to be answered when choosing an RPA supplier

Viktoria Lukáčová Bracjunová

VIKTÓRIA LUKÁČOVÁ BRACJUNOVÁ

Digitalisation, robotisation, and automation have become an essential part of the strategic thinking of all managers and entrepreneurs who look for ways to improve performance of their companies so that they do not miss the boat and lose their competitiveness.

Anyone who has learned about the benefits of Robotic Process Automation (RPA) and decided to use this technology to increase people’s productivity, reduce costs, speed up processes, and improve efficiency and customer service is inevitably faced with the dilemma of choosing a supplier.

Since process automation solutions can be based on several different technologies, and companies that implement RPA systems may be very different in nature, choosing the right supplier can be quite challenging. Soitron consultants have suggested five questions that need to be answered carefully when choosing an RPA supplier.

  1. What technology will we use?

    For robotic process automation, it is necessary to choose a supplier who will implement the RPA solution as well as the software technology the solution will be based on. The most frequently used tools include UiPath, Automation Anywhere, and Blue Prism.

    Naturally, each of them has its pros and cons that make it more suitable (or unsuitable) for certain cases. They differ in what options they offer, the ways they are used, their abilities to collaborate with existing systems, and in their licence pricing.

    This is why if the decision on which RPA to use is made by a company’s business department, it is advisable to also consult IT specialists or choose a supplier who is a partner of several RPA tool manufacturers, who can thus recommend the most suitable technology to each customer based on practical experience.

  2. What type of supplier should we choose?

    Today RPA solutions are offered by a plethora of different companies, such as consulting firms, software houses, and system integrators. There are pros and cons associated with each type of supplier.

    Companies who have a core business of consulting may emphasise that they have a good understanding of business processes and have extensive experience in optimising them. On the other hand, technology companies may highlight the technical know-how needed to acquire digital data from various systems and integrate the RPA with the existing IT environment.

    The ideal choice seems to be a supplier who has the consulting capacity for optimising business processes as well as strong development and integration skills that allow it to overcome potential technical issues and make automation work well with existing information systems and applications.

  3. How are we going to operate the RPA?

    In addition to choosing the tool and the supplier when implementing a robotic process-automation solution, it is necessary to decide how you intend to operate the software and how you want to pay for it. One option is to purchase all the necessary licences and install the RPA in your own IT environment.

    However, a good supplier will also allow its customers to use software automation as a service. This option may be especially suitable for companies that do not have strong IT departments, or who lack the time and human resources to dedicate to automation.

    Moreover, few companies have processes that require a non-stop robot usage. Some companies need to activate automation for no more than one to two hours a day. In such cases, it may be more cost effective not to purchase licences but rather to pay only for the time that the robot actually works.

  4. How do we maintain and further develop the RPA?

    Software process automation solutions are not off-the-shelf software. That is why it is better to avoid suppliers who approach RPA implementation as a one-off project which is completed by signing the acceptance protocols.

    The way a supplier suggests handling the implementation says a lot about their approach. There is a world of difference between blindly following a customer’s assignment and striving to understand and analyse in detail what impact the automation will have on other related processes. It is equally important to test the solution in different scenarios before handing it over.

    Thorough documentation and testing of the automated process reduces the risk of the solution not working properly. However, a fair supplier will also monitor the process in its live operation for some time and then guarantee support for possible changes in the future.

  5. Will data be handled in compliance with legislation during automation?

    Due to strict data protection legislation, companies must be extremely careful when handling data, including data processed by software robots.

    That is why when choosing an RPA, one should inquire if the supplier can prove what activities the robot performs during the process and if they can support this with corresponding documentation if necessary. It is also important to make sure that companies involved in the project have developers who are certified according to the standards of the technology being used. Moreover, the supplier should guarantee that no data is permanently stored anywhere where it could be exposed to the risk of misuse or of being leaked without the customer’s knowledge.

    Before handing the solution over, a meticulous supplier goes through the source code with the client and transparently explains what the software robot does in individual steps, what data is accessed by the robot, and how it is handled.
Viktoria Lukáčová Bracjunová

Viktória Lukáčová Bracjunová

Business & New Technologies Products Development Manager
viktoria.bracjunova@soitron.com

Four myths about corporate IT: What managers believe versus reality

When we look at managers and the world of IT, we often hear about the disconnect between the two. But let’s start with something they have in common – there are few other functions in a company that would be subject to so much cursing and gossiping by employees than managers and IT staff. However, there are many other reasons that make them ideal allies. Paradoxically, the most important reason is company development and competitiveness.

The following article is intended for managers who do not understand their IT staff – be it their own employees or an external provider taking care of hardware, software, data, and applications. Few companies can afford not to have such people. Indeed, for more and more companies, the interplay between their IT department and top management decides whether they survive and enjoy success or get technologically outperformed by their competitors. Together with consultants from Soitron, we have prepared the following list of myths about corporate IT.

1. IT investments do not return

“Managers often complain that there is a mismatch between IT investments and their actual benefits for the company,” says Zbyszek Lugsch, who helps companies improve their technological base. “This is often because companies are unable to quantify their dependence on IT, and this is despite the fact that their core business often depends on it. Today, for many companies, their IT essentially generates revenue.”

According to Lugsch, this misconception has historical roots. In the past, IT staff were perceived more like maintenance workers. Today – when even technologically conservative industries such as manufacturing, engineering, and heavy industry are undergoing the process of digitalization – the role of IT specialists is different. “Our added value is not that we would take and configure something but rather that we come to a company and think about how it operates and how it could work more efficiently without IT being a barrier.”

IT is no longer a competitive advantage only for software development companies or digital service providers. It can also bring an increasingly strong competitive edge for companies in the traditionally conservative heavy industry sector.

Lugsch believes that cloud solutions have made cost efficiency calculations easier, because in a few clicks a company can easily choose storage, servers, and other services – such as a warehouse database or a mail server. However, Lugsch says that such a simplified calculation of the price of partial services distorts the total long-term costs. In this respect, the cloud can actually turn out to be more expensive.

2. The cloud can fully replace a company’s own servers

“Let’s take the example of a local manufacturing plant that produces parts for car manufacturers using a ‘just in sequence’ system [i.e. parts arrive at the assembly line exactly at the moment they are needed]. They have their information system in a data centre in Germany. Can you imagine what would happen if they lost connectivity to Germany? Their production would stop. In their case, this would mean fines that they have no chance of paying,” Lugsch says in describing a typical example. The company solved the issue by creating a local “mini-data” centre with a copy of their central information system. According to Lugsch, there are many such cases. Most companies need at least one application critical to their business, and they certainly need data availability.

“It is important to realize that what data centres usually guarantee as part of their basic package is 99.9% service availability rather than data availability,” says Lugsch’s colleague Štefan Pater. “Services include things like email. It will run with 99 per cent availability – i.e. the mail server may be down for only a few hours a year. However, the availability of company data, such as the data you have stored in your SharePoint, is something entirely different. Information about data availability is often hidden somewhere deep in the small print. If you manage to find it, you realize how much it would cost you to ensure the 99 per cent availability of your files. As a result, you need to either create some backup scenarios so that you can restore the data, or you need to buy another service. And suddenly the price is in a totally different ballpark.”

3. Owning servers is expensive

In the past, a company’s IT infrastructure consisted of three separate parts – data storage, servers providing computing power, and networking. Such hardware, which was physically located and connected somewhere in the corporate server room, is referred to as the “traditional architecture”. Building such an architecture was certainly an intensive investment, and because of this many companies decided to move their servers and data to the cloud. But then they started to experience problems with application speed, data availability, and often also with price. A hyperconverged infrastructure emerged in the meantime as a new innovation. This is often cheaper, although paradoxically it is an on-premises IT solution. The original three parts of the IT infrastructure remain, but now they are integrated into a single “box” with unified and automated management.

infografika 3 základne piliere firemnej IT infraštruktúry

“Hyperconverged solutions have brought the price of on-premises solutions down so much that when I compare the cost of the same computing power, servers, storage, and so on in the cloud, and I also include management costs, I realize that having my own on-premises infrastructure would be actually less expensive. In other words, a company could benefit from more power than in a cloud for the same money.”

4. By having things in the cloud, I do not need as many IT managers

“No one wants to spend more money on IT than is necessary. And even if they wanted to, there is a lack of skilled people in the market. In large companies, the teams are larger but they are not growing either. The shortage of people with necessary skills impacts them even more,” says Marianna Richtáriková, an IT network expert at Soitron.

“Finding capable IT people is a real problem these days,” says Lugsch. However, claims of “the end of IT departments” in magazine headlines at the peak of the cloud craze have proved to be overoptimistic. “Over time, it proved to be total nonsense. Paradoxically, this was all the more apparent with smaller companies.”

Utopian visions versus real experience: What lessons have companies learned from the cloud?

“The end of the IT department – is it in the cloud?” This was the question asked by the headline of the British magazine Computer Weekly back in 2009. Ten years ago, this new five-letter technology started to appear on the covers of technology and business magazines. Which parts of what was promised came true? And which parts have been a lesson in over-optimism? Together with three IT specialists from Soitron, we dissected the cloud into bits and pieces.


One of the first cloud ads dates back to 1993. It was an ad by AT&T simply entitled “What Is The Cloud?” (the video is still available on YouTube). The three advertised key benefits of this completely unknown technology were choice, control, and convenience.

The king is dead. Long live … many kings

There is no denying the fact that the cloud has made IT services more accessible. All of a sudden, the traditional players had new competition. Who would have said in its early days that one day Amazon would be selling computing power and data storage as well as material goods?


The arrival of the Windows 7 operating system in 2009 was a major milestone for the cloud. Despite the commercial success of this new system, the cloud market has been much more strongly affected by its competitors.
Source: reprofoto, The Economist

The cloud simplified the calculation and comparison of corporate IT costs. “The cloud made it much easier for IT people to provide relevant arguments about the costs. This is much clearer for CFOs – unlike in the past, when IT departments would say that, in addition to CRM systems, they also needed to buy additional data storage, add servers, increase computing power, and so on,” says Zbyszek Lugsch, an IT consultant from Soitron. On the other hand, it led to the misleading impression that the cloud was always less expensive. “Since the advent of the cloud, new technologies have emerged, such as hyperconverged infrastructure: this has brought the price of on-premises solutions down so much that when I compare the cost of the same computing power, servers, storage, and so on in the cloud, and I also include the management costs, I realize that having my own on-premises infrastructure would actually be less expensive.”

IT specialist: The cloud is not for everyone, but every company can enjoy its benefits

Many companies cannot afford to move their sensitive data and critical applications to the cloud, but they would love to use something that is just as easy to manage – where storage or a new server is just a few clicks away, and you can use it immediately.

One solution is a “hyperconverged infrastructure” integrating all three hardware components – storage disks, computing power, and networking – into a single “box” with unified management. This eliminates the need to change or set up hardware every time a new application or an upgrade is deployed.

Our data is safe … somewhere else

The problem is more than just the protection of sensitive data and GDPR compliance. Many companies cannot migrate fully to the cloud, because the downtime or unavailability of their critical applications would cripple their operations.

“Let’s take the example of a local manufacturing plant that produces parts for car manufacturers using a ‘just in sequence’ system [i.e. parts arrive at the assembly line exactly at the moment they are needed]. They have their information system in a data centre in Germany. Can you imagine what would happen if they lost connectivity to Germany? Their production would stop. In their case, this would mean fines that they have no chance of paying. That is why they have a second data centre in the plant as part of their own hyperconverged infrastructure, where they keep a copy of the information system,” explains Lugsch.


The automotive industry is a sector where there is simply no room for downtime.

This is why some companies that have tried the cloud are considering at least a partial return to their own “on-premises” infrastructure. “For instance, large retail chains used to have strictly centralized systems, but today they tend to switch to distributed systems. This means that they have at least part of their infrastructure in their subsidiaries.”

Sit back, relax … and wait

Lugsch’s colleague Marianna Richtáriková is in charge of computer networks. “Our customers, even the really large ones with the latest broadband connections, sometimes experience sudden traffic overloads and application slow-downs, and then we discover, for example, that this was caused by Microsoft updates,” says Richtáriková, correcting the misconception that with high-speed guaranteed internet corporate IT would be as fast as if the company had it on their own premises. “If someone had believed that the connections would become so inexpensive that it would not be a concern anymore, and that the capacity would increase, this turned out not to be entirely true.”

The bottleneck is not just the line speed and throughput but also the availability of services and, more importantly, data. Many data centres guarantee 99 per cent (or even higher) availability. But it is important to know what it actually means.

The availability of services and the availability of data are two different things. “Services include things like email. It will run with 99 per cent availability – i.e. the mail server may be down for only a few hours a year. However, the availability of your corporate data, such as the data you have stored in your SharePoint, is something entirely different. Information about data availability is often hidden somewhere deep in the small print. If you manage to find it, you realize how much it would cost you to ensure the 99 per cent availability of your files. As a result, you need to either create some backup scenarios so that you can restore the data, or you need to buy another service. And suddenly the price is in a totally different ballpark,” says Soitron consultant Štefan Pater in conclusion.